AI Insights · Timothy · April 2021
Q1 2021 Performance of Top iOS Virtual Fitness Programs in Brazil
An overview of the top virtual fitness programs on the iOS platform in Brazil for Q1 2021, highlighting download and user engagement trends. Sensor Tower provides detailed insights into the market performance of these apps.
As the world continues to embrace digital solutions for fitness, we've seen a surge in the use of virtual fitness programs on mobile platforms. Sensor Tower's data provides a window into the performance of the leading iOS applications in this category in Brazil for the first quarter of 2021.
Strava: Run, Bike, Hike witnessed a steady trend in weekly active users, starting at 226K in the last week of December, dropping to around 200K in mid-February, and then rising back up to 217K by the end of March. Downloads peaked in the third week of March at 19K, while revenue showed an upward trend in February, reaching 21K, before dropping to 13K by the end of March.
Queima Diária - Treino em Casa saw its revenue more than double from the beginning of January (5K) to mid-March (9K), before settling at around 8K at the end of the quarter. The app's downloads saw a significant jump in mid-March to 6K, and weekly active users showed growth throughout the period, starting at 20K and reaching 25K in March.
Asana Rebel: Get in Shape experienced fluctuations in revenue, with a notable increase in late March to 5K. The app's downloads saw a large spike to 2.5K in the third week of March, while weekly active users reached a high of 8K in the same period after a dip earlier in the quarter.
Fitness Verv: Daily Exercise showed variability in its performance, with revenue reaching 4.9K in mid-March and then dropping to 2.4K by the end of the quarter. Downloads peaked at 7.5K in the second week of February, while weekly active users saw a high of 29K in mid-March.
30 Day Fitness - Home Workout demonstrated a consistent increase in revenue, ending the quarter at 4K. The app's downloads reached their highest at 15K in the last week of January, and weekly active users showed growth, peaking at 34K in the third week of January.
For more detailed insights on the performance of virtual fitness programs and other app market data, Sensor Tower is the go-to resource for understanding trends and user engagement in the mobile app industry.
